SteveNollau is a veteran of the advertising world who is currently the co-owner, President, and Chief Strategy Officer at Brädo Creative Insight in St. Louis.
The firm’s specialties include digital marketing research, which can expand, he says, on qualitative research. Brädo Creative Insight uses digital tools for market research to increase the value and reach of its qualitative processes. Brädo’s digital methods, the company says, expand and improve on its non-traditional approach. Their research methods include Real-Time Insight Mobile Research, online communities, online surveys, and online interviews and focus groups. The firm is also part of an international association of independent market research agencies called the Digital Insight Network, which shares and encourages best practices and innovations.
SteveNollau spent the first part of his career in advertising, marketing and brand strategy, before switching to client side marketing. He also designed, developed, and franchised his own food service concept, called Blenders California Juice Bar, in Southern California.