Friday, 6 January 2017

Steve Nollau: Creative Epiphanies

Steve Nollau is the co-owner of Brädo Creative Insight, a relatively small strategic marketing research agency and consultancy based in St. Louis, Missouri. He is also the agency’s President and Chief Strategy Officer.
Steve Nollau
The company, he says, is fortunate to work with some of the largest and most influential brands in the world. Their clients include Anheuser-Busch/InBev, Bristol Myers Squibb, Cadbury, Crayola, Frito Lay, Taco Bell, Merck & Co. and Nestle’.


His company, he explains, provides its clients with Creative Insight. The difference between that and ordinary insight is that Creative Insight touches off a creative epiphany. They’ve developed a new innovation tool called the Innovation Lab for clients developing new products and packaging, a mobile facility equipped to create workable product models.

“What we deal in is creative insight,” Steve Nollau says. And what better way to manifest a creative insight that to be able to actually see, in physical form, an idea come to life. And that’s what the Innovation Lab provides us – something that was simply not possible before.” Those who have seen and used the Innovation Lab have responded positively.

Steve Nollau brings many years of advertising, marketing and brand strategy experience to Creative Insight. He also understands and appreciates front line marketing and customer engagement. He is a 1975 graduate of the University of Missouri, where he earned a degree in journalism, while majoring in advertising and minoring in marketing.


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